Low Cost
Utilizing the Internet for your business is very inexpensive. Unlimited
connect accounts are generally available for less than $20/month and
include Internet access and e-mail. You can start off with just using
electronic mail (e-mail) as a way to communicate with existing customers
and new ones.
E-Mail
Communicate anywhere in the world with customers and employees and pay
NO long distance telephone charges. And while you're at it, you can
"attach" other documents to your e-mail. For example, you can send an
updated proposal to your representative across the country - quickly and
at no cost.
Customer Support
Provide personalized support for your customers with answers to common
questions; assistance on specific products or services, provide a
variety of ways in which you can be contacted. Do all this without
answering a phone or hiring additional staff.
Be Open For Business 24 hours a day
This sounds bad but in reality it's a big plus. With e-mail, people can
contact you anytime it is convenient for them. You can respond anytime
that's convenient for you. Of course, we suggest "timely-response" just
as if someone called you. When you have a website, potential customers
can find out about your products and services 24 hours a day. Isn't this
much better than getting a call at 5:00 AM from a customer in a time
zone that's 3 hours ahead of yours?
Global Reach
The Internet is being used on a regular basis by millions worldwide with
more "connecting" every day. Many of the new users come from countries
around the world. They want to buy the "latest and greatest" products.
They have money. With the Internet they can become your customer! How
much do you think it would cost you to advertise in the Times of London,
the Tokyo Daily, and Moscow Today? Compare that to the cost of a
website. The information you provide on your website is instantly
available to every one of these users
Reach customers that speak a foreign language
Why restrict your market to the "English-speaking" world? Translate your
website into a number of languages and offer a choice to users when they
come to your home page to further increase your exposure.
Money Savings
Today your long-distance phone bill can run into the hundreds of
dollars. Using the e-mail to talk to your customers, suppliers,
partners, etc., can save you a large portion of this expense.
Try new ideas
Since the Internet is a "brand-new" medium, no one (including us) really
knows all of the ways you can make money from the Internet. We do know
there are a whole lot of great ideas already. When you use the Internet,
you can try new ideas usually for little invested on your part. It
doesn't work, OK, you learned. Modify it your idea. Improve it. At the
very least you'll know more than your competitors. Who could imagine
that authors would put their books on the Internet? Well, that's what
people are trying with the hope that customer's will like what they read
enough so that they'll buy the paper version.
Update or Change your products and services easily and at low cost
If you have produced "paper" catalogs, brochures, sales collateral's,
you know how difficult and expensive it is to change them. You want to
add a new item. Oh no! The phone company changed your area code. No, no!
What a pain with paper. With your Internet site, changing anything is a
simple and inexpensive process.
Specials
Say you just received a new product and you want to advertise a
"special." Reaching your customers via the phone, sending a letter, or
FAX would be time-consuming and expensive. With the Internet you can
send out an e-mail to 500 of your best customers with the click of your
mouse. You can put a "SPECIAL" notice on your website advertising the
new product.
